Fév 22 2011
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PDA’s new cigarette warning labels
This time the PDA goes for a completely new concept. Relying on the effectiveness of reverse psychology, the labels now resemble the most common and pathetic excuses smokers keep telling themselves and others to justify their bad habit.
While the PDA hopes most smokers will be intelligent enough to ‘get the message’, the risk of many not-so-gifted smokers actually feeling better with the new labels is high.
